About
Meet William Pimenta
I am a licensed, FSRA-regulated professional that works for you, not one bank. I am trained to understand lending guidelines across a multitude of lender products, policies, and scenarios.
I spent several years at a large head count mortgage brokerage and learned that such firms are not suited to serve unique borrower needs.
I now work with a team of like minded brokers at a leading Toronto based boutique mortgage brokerage that understands the mortgage business is a personal relationship business.
My years in the mortgage business led me to The Mortgage Trail where I can best serve my clients’ needs and expectations.

What Sets Me Apart from Competitors
My commitment to quality and exceptional customer service sets me apart from the competition.
I shop your mortgage across different lenders and clearly review your options with you.
I protect you from penalties, unsuitable products, and misleading information.
I build long-term mortgage strategies that make sense not just today, but for the full life of your mortgage. I am not a salesperson for any one bank and I am not tied to one product.
I listen, I explain clearly, and I deliver.
I build long-term mortgage strategies that make sense not just today, but for the full life of your mortgage. I am not a salesperson for any one bank and I am not tied to one product. Bank specialists work for one bank and push whatever that bank wants to move.
I work for you and I make available thousands of mortgage product offerings tailored to best fit your needs from a multitude of lenders. The right mortgage can have a very big impact on a family’s overall financial well being. I take this very seriously and always pledge to take great care of every mortgage application opportunity.
